Joanna is a Congolese-German expert in natural hair and body care, a video creator, writer, and creative consultant. Her passion for storytelling—nurtured alongside her studies in Media- and Cultural Sciences and Intermedia—shapes her creative work in film and writing, supporting her commitment to exploring and sharing liberatory tools that promote holistic wellbeing. 

In 2013, she founded a question-and-answer blog that became the first German platform dedicated to natural curly hair care and styling techniques. The blog included themes of sustainability, clean beauty, and holistic health practices, in response to the widespread challenges faced by the diasporic community navigating the systemic gaps within the German beauty industry.

In 2014, Joannas Essentials expanded to YouTube, providing more dynamic and accessible answers through free videos featuring techniques, recipes, and firsthand perspectives, that played a pivotal role in shaping Germanys Natural Hair movement. Her work as a Natural Hair stylist and years of necessary trials and research allowed her to pass on the essentials of textured hair care online and through in-person workshops.​​