Joanna is a Congolese-German Natural Hair and holistic body care expert, videographer and social media consultant, who is dedicated to exploring and sharing simple and accessible tools to sustainable wellbeing.

 

In 2013, she started her blog centred around natural curly hair care techniques, empowerment, sustainability, clean beauty and holistic health practices. Answering questions and addressing the systematic gap in the German beauty industry that Afro-Germans are faced with.

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In 2014, the blog expanded to YouTube; creating videos to inspire a change towards sustainable living by offering Natural Hair care tutorials, natural body care and household DIY's, nutritious comfort recipes and holistic health perspectives.

 

Joannas Essentials introduced effective techniques, recipes and first-hand perspectives to the German Natural Hair community through free videos, paving the way for an empowering movement.

 

Joannas expercience as a Natural Hair stylist and years of going through necessary trials and research allowed her to pass on the essentials of curly hair care online and through in-person workshops.

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Accompanied by her studies of Media- and Cultural Sciences and Intermedia, Joannas passion for storytelling became her profession. As a creative consultant, writer, videographer, editor and content creator, she aims to empower by representing a nuanced narrative that is owned by and reflects true perspectives of the community.